Exhibitor Helpdesk

The Exhibitor Helpdesk has been developed to help exhibitors get the most out of their participation in exhibitions.

Can’t find what you’re looking for?
Contact the Secretariat for free independent advice.

Ten Reasons to Exhibit

1.	Meet thousands of new buyers and develop a quality database
2.	Develop a personal and direct relationship with your clients
3.	Show your full product range in real life rather than a catalogue. Live events provide the best possible interactive marketing platform
4.	Let buyers use all five senses to gain a full appreciation of your product
5.	Get immediate feedback on your product range
6.	Overcome objections and accelerate the buying process
7.	Sell product at the event
8.	Raise your profile in the industry and add value to your brands
9.	Locate new agents and distributors for your products
10.	Launch a new product and generate media interest

Why Exhibit

Exhibitions Deliver!

Exhibitions attract targeted buyers.
Exhibitions attract decision makers
Exhibitions serve a variety of purposes for visitors
Exhibitions provide returns.

Why Trade Events Work

Meet the decision makers

83% of all visitors to a trade event have the authority to purchase or are a decisive influence in the purchasing decision of the company.
72% of trade event visitors intend to make a purchase either at the event or in the near future.

Exhibitions are effective because

54% of visitors come specifically to see new products and services

48% come for information
40% to keep up to date with technology
15% to make business contacts

Did you know?

46% of people planning to visit a trade event make the decision to attend more than 2 weeks before the event.
25% of visitors decided to attend the trade event because they had attended the same event before
82% of trade event visitors are aged over 25
An average expenditure of 9% of companies’ marketing budgets was measured as returning 23% of business.

Consumer Events

Did you know?

62% attend for information
34% look for new products and services
21% have attended the same event before
53% plan to attend before the event opens
82% of those from out of town or state have travelled specifically to visit the event
87% are aged over 25

Register to download these booklets

These "How To" booklets were designed for exhibitors to provide information about:

Why Exhibitions Work - The case for a powerful cost-effective marketing medium (1Mb PDF )
How to Measure Exhibition Success - A Workbook for Marketers (1.2Mb PDF )
How to Exhibit - Maximising the power of exhibitions (980Kb PDF )

Go to the Got A Passion web site to register for all three booklets and increase your business today.

Exhibitor Advisory

Numerous organisations such as: Austrian-based Construct Data Verlag, Mexican-based Commercial Online Manuals, and Slovakian based Construct Data Publishers are targeting exhibitors regarding company listings in questionable Exhibition Directories/Fair Guides. Please be aware their solicitations appear to offer free directory listings usually attached to a specific show. In reality, they involve a multi-year contract requiring considerable ongoing expenditure. Many of these organisations are the subject of ongoing international investigations.