Advocacy

Promoting the Power of Exhibitions is at the heart of the Association’s advocacy strategies.

The core pillars to the EEAA advocacy agenda are:

Promote the Power of Exhibitions and their ability to boost the economy by stimulating trade, investment, regional economic development, employment, tourism and knowledge sharing.

 

We promote our industry’s unique capacity to bring people  together, face-to-face, through live event market places.

In response to COVID-19, work with the highest levels of Federal and State Governments to achieve recognition and support for the industry.

Influence government policy to create an environment that enables our industry to grow. 

Team Meeting

The EEAA represents the industry on issues that matter to members in influential government, business and industry forums in Australia and internationally.

Our advocacy agenda is targeted and designed to influence decision-makers in government, industry, media and business networks.

Our purpose is to:

  • promote the economic and social contribution of our industry.

  • influence government policy to create an environment that enables our industry to grow.

 

  • ensure ongoing investment in events infrastructure to ensure adequate capacity for member events to grow.

 

  • ensure access to government services and programs for members, including delegate boosting funding, marketing support, bid and ministerial support, trade and investment opportunities and access to international markets and programs.

 

  • ensure skills and labour policies promote careers in the exhibitions and events industry.

 

  • influence the development and delivery of industry relevant course content and training packages to support a highly skilled workforce within the sector.

The Power of Exhibitions

The Power of Exhibitions campaign has yielded significant results, including achieving the highest level of government, business and industry engagement for the sector and a respected voice in key circles of influence in this country. 

The Association also has a major focus on promoting the merits of investing in exhibitions and events by marketers in all industry sectors.

The promotion of the Power of Exhibitions is at the heart of the Association’s brief and a key focus of new programs and initiatives.

The Association has delivered an ongoing campaign to:

Media

Marketers

Influencers of marketing spend

Marketing industry partners