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The industry comprises the three business sectors that work together to deliver Exhibitions. 

Working in unison, as symbolised by our logo showing three people holding hands, the sectors of Exhibition Venues, Exhibition Organisers and Exhibition Suppliers rely on collaborative and positive working partnerships to deliver the very effective marketing medium known as Exhibitions.

Exhibition and event association of Australasia

This Face 2 Face style of marketing has proven to be successful for thousands of years.  Modern Exhibitions see both Business to Business and Business to Consumer events take place allowing for the human interaction to allow for the positive exchange of ideas, values and products in an environment that allows all five senses to be stimulated as part of the process.

Urban Purveyor Group
Fine Food Australia

Exhibitions are a substantial contributor to the business event sector.  Business events comprise conferences and conventions, exhibitions and incentives. These events play a pivotal role in Australia’s economic prosperity, including boosting the visitor economy through domestic and international visitation (such as transport, hotels, retail and restaurants), facilitating small business growth by connecting buyers and sellers, knowledge sharing leading to innovation and business collaboration (both locally and globally) and providing a platform for international trade and investment.

"We are not a team because we work together. We are a team because we respect, trust and care for each other"

What are Exhibitions?

Exhibitions, also known as trade shows or expos are  a subset of the business event industry. 

Exhibitions can be B2B, B2C or a combination of the two.

B2B exhibitions are typically called tradeshows and have certain distinguishing characteristics that set them apart from consumer shows or combined shows, such as:

Business credentials or pre-registration are usually required to qualify the buyer and substantiate his/her legitimacy as a member of the trade or industry

Attendance is restricted and is often by invitation only and are held annually or biennially

Buyers are typically industrial end users or distributors within the industry segment

Exhibitors are typically manufacturers or distributors of products or services specific to an industry

B2C exhibitions are known as consumer, or public, shows. Consumer shows are open to the general public, bringing sellers of goods and services in direct contact with buyers. Some tradeshows, especially those for consumer goods, are also open to the public. 

The Global Exhibition

The Global Association of the Exhibition Industry (UFI) estimates that the exhibition industry stages around 31,000 exhibitions around the world each year – that’s an average of about 85 every day of the year.

124 million sqm of total net exhibition space rented

4 million exhibiting companies and approximately 260 million visitors

USD 55 billion in total value

680,000 full-time equivalent jobs

On average, exhibitors participate in five shows per year and 51 per cent of exhibitors transact with international clients (2014-2015 microeconomic study conducted in France by UNIMEV). Visitors and exhibitors combined spend around USD109 billion every year on exhibitions, with around 50 per cent benefit to the exhibition industry and 50 per cent benefit to the local/regional economy (accommodation, transport, restaurants etc).

Lady clapping

Code of Ethics



1. Members of EEAA shall abide by all relevant State and Federal laws.


2. No member shall offer or promote any exhibition or service by means of explicit or implicit representation that is likely to have a tendency to deceive or mislead prospective clients.


3. No member shall use an exhibition title that is so similar to the title of another event that it is likely to deceive or mislead.


4. No claims, statistical or otherwise, which cannot be substantiated, shall be made in relation to any exhibition.


5. Areas of major expenditure over and above those not included in exhibition space/stand costs shall be clearly indicated to exhibitors.


6. Members shall not accept contracts from companies whose legal or ethical status is known to be in doubt.


7. Fairness shall characterise dealings between members, their clients and visitors.


8. Members will not, by innuendo or rumour, damage the reputation of another member or disadvantage other members by unfair trading practices.


9. Members shall, at all times, be accessible to their clients and visitors.


10. Members shall make every effort to resolve complaints and grievances in good faith through reasonable direct communication and negotiation.


11. Undertakings or promises made by members in all literature shall be adhered to. In the event of necessary changes, notification will, where possible, be given to actual or potential clients.


12. Adequate insurance in respect to public liability shall be carried.


13. Wherever possible members shall use the services provided by other Association members.


14. In the event of any member’s non-compliance with EEAA Code of Ethics, Clause 7 of the Constitution will apply.

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