It is with enormous pride and pleasure that we provide you with an exclusive insight into the creation of the new Arinex brand.
On Friday, 12 May, we celebrated our 50th anniversary in business at the International Convention Centre, Sydney, and unveiled our new brand to over 250 past and present clients, current staff and alumni, partners and industry leaders.
Our new logo is a symbol of our vision for the future - to continue building genuine connections and success stories for our clients through inspiring experiences. It features a modern design that reflects our progressive outlook whilst still paying homage to our history.
We are thrilled to share our brand story and hope that you are inspired by our direction for the next 50 years.
Nicole Walker Managing Director
Logo Ideation We took a very considered approach to the development of the new brand and engaged closely with our past and present team members, to ensure we remained true to our legacy while emphasizing our commitment to innovation, creativity and connection. Our logo was influenced by the following attributes of the company:
· A for Arinex · Connection symbol depicts organisers and attendees · Dominant X referencing the impact and legacy of events · Arrow reflecting our progressive direction and achieving success for clients.