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Your invitation to attend the EEAA 2022 Conference & Awards

Updated: Nov 18, 2022

Location: International Convention Centre Sydney

Date: Wednesday, 7 December 2022

Conference: 9.00am to 5.30pm Awards Dinner: 7.00pm to 11.30pm

Dear members and friends of EEAA,

I am pleased to announce the program for this year's Conference and can assure you it will surpass your expectations.

Our industry has shown resilience over recent years, and many of our members were tremendously challenged and are still rebuilding. However, our determination has placed us in a positive position.

Nicole Walker, President, EEAA

Photo credit: Oneill Photograhpics

Our objective is to use the time during this conference to hear from both international and local speakers and empower our members with more market intelligence to help prepare them for the journey ahead.

These occasions are powerful – they allow our members to interact with speakers, and share news and experiences with their peers.

We are pleased the Conference will be followed by our Awards Evening where our industry will be recognised across all sectors including Venues, Associations, Organisers and Suppliers.

Yours sincerely,

Nicole Walker


Exhibition & Event Association of Australasia


Paul Bloxham – Chief Economist for Australia, New Zealand and Global Commodities, HSBC

Paul Bloxham is chief spokesperson for HSBC on forecasts and trends for the Australian and New Zealand economies, their interaction with global financial markets and international economies and is also a key spokesperson on HSBC’s unique view on global commodity markets. Paul holds a Master's degree in public financial policy from the London School of Economics.

Paul will provide an economist’s view on Australia and the Asia-Pacific region in a global context. He will help us understand where the money flows are, and impacts and trends within Australia that give us insights to predict future opportunities and risks for our businesses and our customers. He will share his views on the trends before the pandemic and emerging trends post pandemic. Importantly, he will also touch on the impact of conflict and the decoupling of China from the World Economy.

Kai Hattendorf – Managing Director / CEO, UFI, the Global Association of the Exhibition Industry.

Kai Hattendorf is responsible for UFI activities and events globally, as well as the operation of its Paris headquarters and the offices in Bogota, Brussels, Dubai, Hong Kong, and Shanghai.

From 2019 to 2021, Kai served as Honorary President of the Joint Meetings Industry Council (JMIC), a global Council of international and global associations serving the Business Events industry, where he remains on the Board.

A journalist by education, Kai has internationally reported and worked for the WDR and Radio Bremen broadcasters in Germany, at Euronews in France, the BBC in the UK, and the Voice of America. He holds a Master’s degree from an American University based in Washington, DC. He also studied in Dortmund and Edinburgh.

Kai will share his international experience regarding our industry and discuss the new exhibition model – how exhibitions aren’t the same as they were in 2019, why exhibitors now demand more than just a stand and the need for year-long marketplace and branding via a multifaceted platform to reach buyers. Kai will talk about the consequences of “pivot to digital” and the number of visitors and if that is even important anymore.

Ken Holsinger – Senior Vice President Strategy, Freeman Co.

Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant, and speaker. He has served on the executive team in various roles for several different organisations. In addition, he has a background in event management, facility design, and start-up operations.

Ken is a leader in the Strategy Practice for Freeman bringing together teams that are building innovative data tools for integration and business intelligence, with data consulting, research, and industry benchmarking. The teams work with clients all over the world to drive decisions, improve results and measure their marketing efforts.

Ken has been named on multiple hardware, software and process patents, and is a frequent presenter on numerous topics in the events, technology, and data-science space. Ken is actively involved in his local community in Boise, Idaho as a start-up mentor and tech workforce development leader.

Ken will enlighten us with an in depth look at the power of data enrichment and the value of data. Ken says that exhibitors are now demanding more detailed data about attendees, going beyond raw attendee numbers.

Richard Ireland – Chief Executive Officer, Clarion Events Asia and President SACEOS (Singapore Association of Convention & Exhibition Organisers & Suppliers)

A Master's graduate from the University of Sydney, Richard has been involved in 'live events' for the past 20 years. He has launched numerous exhibitions, conferences, training events and digital communities over a broad range of industries throughout the Asia-Pacific.

Richard is currently the Managing Director of Clarion Events Asia and his role is to expand Clarion's footprint in the region via organic growth, launch and via acquisition. He was previously the CEO of Terrapinn Asia Pacific.

Richard has regularly trained both exhibition and conference management to industry and has consulted to a number of business media companies in the Asia-Pacific region focusing on strategy and performance improvement.

Richard has pitched, won and managed joint venture partnerships with some of the world's largest trade associations and governments, as well as being involved with various mergers and acquisition transactions.

Richard will share his views on the lessons learnt from the return of events. He will question if higher ROIs are being achieved via digital content and attendance; the need for the “physical proposition” to include enhanced digital and enriched data for exhibitors and sponsors; and yields, customer retention and revenue beyond the post-pandemic bounce back.

Spiro Anemogiannis – Managing Director, Informa Australia

Spiro Anemogiannis has been in the commercial conference industry for over 25 years. He started off at IIR in 1990 and then worked for AiC Worldwide, now called Terrapinn.

For the last 23 years he has been with Informa Australia. In 2015 Spiro became Vice-President of EEAA and in 2016 was elected as President, a position he held for over five years. During Spiro’s early years, after finishing university, he worked for the government in industrial relations and human resource management.

In his presentation, Spiro will share what is happening internationally with Informa’s ‘FasterForward' program. He will share the Informa experience towards net zero events, how they have embedded sustainability in every brand and every office, and help us understand the ‘Impact Multiplier’ - multiplying the positive impact of improved access to knowledge for communities

Elissa Duke – Head of Operations, Melbourne Convention & Exhibition Centre

Elissa Duke has over 18 years’ experience in the events industry. Elissa has launched and managed some of Australia’s most iconic exhibitions and events across the fashion, and food and wine industries. Her extensive experience in senior venue management roles stretches across multiple disciplines from planning to marketing, organisational transformation through to agile practices and venue and event operations.

With sustainability now top of mind for many businesses and clients, EEAA launched a package that allows its members to contribute positively to the cause. With so many members already heavily immersed in their own programs, EEAA brings to its broader cohort of members a practical program that allows them to also contribute and show their desire to do so. Elissa will provide an update on the program, where we are at, and what is ahead for the ongoing need to stay on top of the issue.

Matt Pearce – CEO, Talk2 Media & Events

Matt Pearce has more than 30 years’ experience in the media industry across the UK, Australia, and the Asia-Pacific region.

Prior to forming Talk2 Media & Events, Matt spent 10 years as the Managing Director of Diversified Communications in Asia, we was International Director at Diversified Business Communications Inc, Managing Director for Sportsworld Media Group and he is also a past Chair of the EEAA.

Matt will be joined on the conference floor by Spiro Anemogiannis where they will look at the Australian exhibition industry landscape, here and now. They will stimulate discussion about the lessons learnt from a fragmented industry and share news about the industry's future, and fresh plans afoot.

Justin Jones – Adventurer

Resilience is what we needed during the past challenging years. Moving forward in our new world, our resilience will need to continue. No one knows how to be resilient more than Justin Jones.

Justin Jones – or Jonesy – is one of Australia’s greatest adventurers. He has achieved two Guinness World Records and has produced several award-winning documentaries about his experiences.

With a background in science and business, he applies lessons learnt during explorations to inspire business leaders and teams to focus, think with flexibility, and overcome obstacles to achieve goals, even under situations of extreme stress.

A humble, charismatic, and inspiring character, he is the perfect example of how determination, detailed planning and foresight can enable the most ‘normal’ of us to undertake the most extraordinary feats.

Justin will share his story of resilience during many outstanding and successful events, including Crossing the Ditch and Crossing the Ice.


The Awards for Excellence provide a great opportunity for you to showcase your organisation and have a presence at one of the peak industry events of the year. The Gala night attracts a high calibre of talent from the events and exhibition industry and your support will be promoted before, during and after the awards night.

There are a range of sponsorship opportunities for 2022, please contact the EEAA office on (02) 9413 9520 to discuss what is available.


  • Member Conference Day Pass - $595.00 + GST (early bird to 30/09/2022)

  • Member Conference Day Pass - $795.00 + GST (early bird to 31/10/2022)

  • Member Conference Day Pass - $1,295.00 + GST (from 1 November 2022)

  • Member Emerging Leader concession prices available. Contact EEAA office for details or see booking form.

  • Non-member Conference Day Pass - $1,295.00 + GST

  • Members Awards Dinner - $199.00 + GST

  • Members Awards Dinner, Table of 10 - $1,800.00 + GST

  • Non-members Awards Dinner - $299.00 + GST

  • Non-members Awards Dinner, Table of 10 - $2,600 + GST

Please call us if you need help

Should you require any further information or assistance, please feel free to contact our office on (02) 9413 9520 at any time.

We look forward to having you and your team join us for this special day.



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